Main Street Program
Downtown Association of Yakima (DAY) is a private, non-profit 501(c)6 organization dedicated to serving and promoting the downtown Yakima business community. DAY works in collaboration with downtown businesses, property owners, residents, governmental agencies, and citizen-based community organizations. The purpose of DAY is to encourage the revitalization and health of the urban core of the City of Yakima through preservation, development, marketing and promotion of downtown. These efforts will be focused around building and maintaining public and private partnerships that will foster financial and creative investments in our downtown while embracing and celebrating our history.
Main Street Program Downtown Association of Yakima is affiliated with the Washington State Main Street Program, which is dedicated to helping communities revitalize the economy, appearance, and image of their downtown commercial districts by utilizing Main Street’s comprehensive four-point approach. This four-point approach is designed to provide communities with the tools and resources to leverage local assets -from historic, cultural, and architectural resources to local enterprises and community pride. It is a comprehensive strategy that addresses the variety of issues and problems that challenge traditional commercial districts.
The four points of the Main Street approach provide a framework for building a sustainable and complete community revitalization effort.
Organization involves building a Main Street framework that is well represented by business and property owners, bankers, citizens, historic preservationists, entrepreneurs, public officials, chambers of commerce, and other local economic development organizations. Everyone must work together to renew downtown. A strong organization provides the structure and stability to build and maintain a long-term effort.
Promotion creates excitement and vibrancy downtown. Street festivals, parades, retail events, and image development campaigns are some of the ways Main Street provides education on what’s downtown and encourages customer traffic. Promotion involves marketing an enticing image to shoppers, investors, and visitors.
Design enhances the look and feel of the commercial district. Historic building rehabilitation, street and alley clean-up, landscaping, street furniture, signage, visual merchandising and lighting all improve the physical image of the downtown as a quality place to shop, work, walk, invest in, and live. Design improvements result in a reinvestment of public and private dollars to downtown.
Economic Restructuring involves analyzing current market forces to develop long-term solutions. Recruiting new businesses, creatively converting unused space for new uses, and sharpening the competitiveness of Main Street’s traditional merchants are examples of economic restructuring activities.